overview
As the Art Director for Canada Post's campaign (named Evergreen for social and story animated posts), I worked with a talented creative team to highlight the organization's extensive reach across Canada. Together, we crafted visuals that resonated with diverse Canadian locations and communities, ensuring the campaign felt inclusive and representative of the entire country. My role involved guiding the creative direction and overseeing the process from brainstorming to the final product.
Collaborating closely with the studio team, we made sure to bring our vision to life. The campaign was well-received and appreciated by the client. This project was a great opportunity to contribute to meaningful creative work and showcased our team's ability to execute a cohesive vision effectively.
Also...
For another Canada Post campaign, I focused on return solutions for small businesses, creating both static and animated visuals for their social media platforms. As Art Director, I guided the creative direction to effectively communicate the benefits of Canada Post's services. The campaign successfully resonated with small business owners and was well-received on social media, showcasing our ability to deliver targeted and impactful creative solutions.
