overview
As the art director for the 2023-2024 Toyota Winter Heavy-Up campaign, I was tasked with creating a visually engaging narrative to highlight Toyota's versatility and innovative features. The ad showcased the car navigating wintry environments and connecting with its users, emphasizing Toyota's commitment to reliability, modernity, and excellence.
Working with the creative team, I ensured each frame conveyed Toyota's message with sophistication and excitement. We also created static and animated banners as well as social posts targeting three specific audiences: Adventure, Family, and Urban. Positive feedback from the client and audience confirmed the campaign's success, setting a new standard for future automotive ads.
Working with the creative team, I ensured each frame conveyed Toyota's message with sophistication and excitement. We also created static and animated banners as well as social posts targeting three specific audiences: Adventure, Family, and Urban. Positive feedback from the client and audience confirmed the campaign's success, setting a new standard for future automotive ads.
*The video was left without supers or logos at the end to accommodate various Toyota locations across Canada.*
Adventure
Family
Urban
