overview |d&ad|
"Rule Britannia" is a documentary series by VICE that examines the cultural and political landscape of the United Kingdom. The series delves into various topics such as the rise of right-wing nationalism and the impact of Brexit, the challenges faced by the National Health Service, and the ongoing struggle for racial justice.
idea
Targeting a 16 to 35-year-old audience, capture the spirit of the VICE series "Rule Britannia" with a 10 to 15-second interpretation in the form of a motion graphics ident as well as a refreshed representation in the form of a poster. Both executions should match the theme of the VICE UK series' multifaceted perspective on what it means to be British in the 21st century.
*Every element of this project and the assets shown below were entirely developed by me.*
